ZOW Instanbul to Expect 20,000 Visitors

ZOW, the International Exhibition of Components and Accessories for the Furniture Industry, is opening its gates for the fourth time in Istanbul: From 15 – 18 September, a total of 300 domestic and international exhibitors are presenting their latest innovations to an international audience. Organiser Survey Fuarcılık Danışmanlık ltd. Şti. is expecting more than 20,000 professional visitors at the CNR Exhibition Center.

One of the highlights at ZOW will be the new design symposium “ZOW Essentials”, featuring well-known designer Karim Rashid as the key note speaker. Rashid is one of the most prolific designers of his generation and his Arabic background makes him the “first choice” to talk about regional design topics. over 3,000 designs – ranging from interiors, fashion, furniture, lighting, art and music to installations – as well as more than 300 awards and his works in over 35 countries speak for themselves.

“The design symposium ‘ZOW Essentials’ will be of international importance and mark a real highlight for all our visitors and exhibitors. we are also very happy to present further top-designers such as Atilla Kuzu, Nursema Öztürk’ün, Derin Sarıyer, can Yalman or Yılmaz Zenger at our special feature,” says Aykut Engin, show manager at ZOW Istanbul.

In order to expand and strengthen the B2B show’s position, the organising team has now treaded new paths in terms of organisation in the run-up to this year’s edition. ZOW 2011 in Istanbul has a new and sharp focus on topics characteristic of the supplier industry. The limelight is clearly on the classical supplier products such as fittings, panel materials, surfaces and accessories. The foundation for this was established last summer, when Clarion Survey GmbH, Germany, took over the Turkish trade fair organiser Fuarcılık Danışmanlık ltd. ŞTİ. as a 100% subsidiary.

Under the ZOW motto “Gateway to Eurasia”, the show organisers have also tapped into additional growth markets in the Arab world, Southern Russia and all around the Southern Mediterranean, along with the domestic market. Aykut Engin: “With our ambitious quality campaign we are looking forward to a successful development and sustainable strengthening of ZOW on the important Turkish growth market and the neighbouring Eurasian markets. all in all, the exhibitors and visitors of ZOW Istanbul can look forward to an exciting event – with innovative products, targeted expert information and best business opportunities.”